With over two decades of professional experience in the beauty industry and a lifetime of personal interest, my mission is to provide you with valuable insights, expert advice, and a genuine love for all things beauty.

My career in beauty began in the corporate world, where I helped lead some of the biggest skincare and makeup brands in the US. Working alongside scientists, dermatologists, celebrities, and celebrity makeup artists, I gained a deep understanding of the science behind beauty products and the artistry of their application. This experience laid a solid foundation for my expertise and fueled my passion for helping others achieve their beauty and skincare goals.

After my corporate journey, I transitioned into the world of social commerce and content creation for a clean beauty brand, where I had the opportunity to engage directly with consumers and provide one-on-one consultations. This role got me even closer to clients and consumers, understanding their needs and struggles with beauty even more.

I firmly believe in the power of science, but I’m also curious and appreciate the potential of emerging science when it comes to skin and wellness. My approach is rooted in evidence-based practices, complemented by a selective embrace of innovative trends that show promise for enhancing our beauty and well-being.

Living in Los Angeles with my husband, tween daughter, teen daughter, and two tiny dogs, I understand the dynamic lifestyle and the constant quest for balance and vitality. As a woman over 50, I’m always on the lookout for the holy grail of skincare efficacy and clean, healthy living.  My personal journey fuels my dedication to discovering and sharing the best products, tips, and practices to help you look and feel your best at any age.